Beware the SQUANDER Bug!
With the obvious shortages faced by the people of the British home front, any form of unnecessary wastage be it food or materials, was deeply discouraged.
Reminders to 'make do' and NOT to squander were commonplace in the form of posters, newsreels and pamphlets. The menacing 'Squander Bug' was one character introduced to denounce blatant waste.
Lord Woolton also reminded civilians in one of his many broadcasts to the nation;
“If you are only eating what you need
and not what you like and as much as you like,
you are helping to win the war"
A 'Churchillian' reminder that in order to win the war, food was NOT to be wasted in the kitchen!
Another reminder NOT to waste food in the wartime kitchen!
'IS YOUR JOURNEY REALLY NECESSARY?'
With petrol rationing having also been introduced resulting in fewer private motor cars on the road, a greater reliability in public transport evolved.
|With bus and train systems already severely restricted and undermanned, the general public were asked to consider whether or not they needed to use public transport and to bear in mind those who might need the transport more. Born from this concept was the 'Is your journey really necessary?' slogan.|
PICTURE: A reminder to walk short distances and leave the spaces on public transport for those who need to travel longer distances.
After all, nobody wanted to be branded a TRANSPORT HOG;
"You wonder why we make a fuss
If George decides to take a bus
but look again and you will see
that George aint all that George should be.
He's only got a step to go
a couple hundred yards or so
while others further down the queue
have far to go and lots to do.
When George gets on we often find
that other folk get left behind.
He pays his fare and rides the stage
and off he hops and see the rage
and seeing this gives George a jog
'Perhaps I'm Just a Transport Hog'"
With the scarcity of so many everyday items during World War Two, Britons were encouraged to become much more self-sufficient and make greater use of the materials they had.
The phrase most associated with this British wartime drive for self-sufficiency was 'MAKE DO and MEND'.
Some of the ingenious ways of how people got by included;
making wartime JEWELLERY
from old beer bottle tops, cup hooks and corks
ii. supplementing a shortage of CLEANING MATERIALS by crushing egg shells for use as a scouring compound and cutting squares out of old stockings for use as dishcloths
iii. using the dregs of cold tea to clean WOODWORK
iv. varnishing the soles of CHILDREN'S SHOES to prolong the foot-wears life
v. cutting up old Mackintoshes to make BIBS for babies.
© hshf - Page last updated 23 July 2011