Beware the SQUANDER Bug!


With the obvious shortages faced by the people of the British home front, any form of unnecessary wastage be it food or materials, was deeply discouraged.  

Reminders to 'make do' and NOT to squander were commonplace in the form of posters, newsreels and pamphlets.  The menacing 'Squander Bug' was one character introduced to denounce blatant waste.

Home Sweet Home Front - 'Squander Bug' Poster

Lord Woolton also reminded civilians in one of his many broadcasts to the nation;

“If you are only eating what you need 

and not what you like and as much as you like, 

then you are helping to win the war"  


Home Sweet Home Front - 'Better Pot-Luck than Humble Pie' Poster

A 'Churchillian' reminder that in order to win the war, food was NOT to be wasted in the kitchen! 


Home Sweet Home Front - 'A clear plate means A clear conscience' Poster

Another reminder NOT to waste food in the wartime kitchen! 


With petrol rationing having also been introduced resulting in fewer private motor cars on the road, a greater reliability in public transport evolved. 

Home Sweet Home Front - 'Is your journey really necessary'? Poster - Click on image to enlarge! With bus and train systems already severely restricted and undermanned, the general public were asked to consider whether or not they needed to use public transport and to bear in mind those who might need the transport more.  Born from this concept was the 'Is your journey really necessary?' slogan. 

Home Sweet Home Front - 'Go by Shanks Pony' Poster

PICTURE:  A reminder to walk short distances and leave the spaces on public transport for those who need to travel longer distances.

After all, nobody wanted to be branded a TRANSPORT HOG;  

"You wonder why we make a fuss

If George decides to take a bus

but look again and you will see

that George aint all that George should be.

He's only got a step to go

a couple hundred yards or so

while others further down the queue

have far to go and lots to do.

When George gets on we often find

that other folk get left behind.

He pays his fare and rides the stage

and off he hops and see the rage

and seeing this gives George a jog

'Perhaps I'm Just a Transport Hog'"


Home Sweet Home Front - 'Making Do' Image

With the scarcity of so many everyday items during World War Two, Britons were encouraged to become much more self-sufficient and make greater use of the materials they had.

The phrase most associated with this British wartime drive for self-sufficiency was 'MAKE DO and MEND'.

Some of the ingenious ways of how people got by included;

i.   making wartime JEWELLERY from old beer bottle tops, cup hooks and corks

ii.  supplementing a shortage of CLEANING MATERIALS by crushing egg shells for use as a scouring compound and cutting squares out of old stockings for use as dishcloths

iii. using the dregs of cold tea to clean WOODWORK

iv. varnishing the soles of CHILDREN'S SHOES to prolong the foot-wears life


v.  cutting up old Mackintoshes to make BIBS for babies.

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